Click Here For The Foundation Training Part Two

Click Here For The Foundation Training Part Two

1. Who is your client or customer?

1. Who is your client or customer?

We get so focused on WHAT we selling that they forget to think about WHO we are selling to. Who is our customer, What are their pains and frustrations, what are their current goals. Why do those goals matter to them? Find out about current pains and current goals and what happens if they do not achieve success or meet their goals. How can you help them overcome their struggles? What is stopping them from their own success and victory?

We get so focused on WHAT we selling that they forget to think about WHO we are selling to. Who is our customer, What are their pains and frustrations, what are their current goals. Why do those goals matter to them? Find out about current pains and current goals and what happens if they do not achieve success or meet their goals. How can you help them overcome their struggles? What is stopping them from their own success and victory?

2. What is the exchange rate?

2. What is the exchange rate?

You are exchanging the outcomes your products or services provide for your customer.

Understand your service and the one problem it is going to solve for your client. Explain how you are going to increase the chance of your clients success at achieving their goals. If you could wave your magic wand, what would be the one problem you could solve for them. Make sure your service or product is "Hot" right now. Products that serve and solve issues relating to Health, Wealth and Relationships are hot right now.

You are exchanging the outcomes your products or services provide for your customer.

Understand your service and the one problem it is going to solve for your client. Explain how you are going to increase the chance of your clients success at achieving their goals. If you could wave your magic wand, what would be the one problem you could solve for them. Make sure your service or product is "Hot" right now. Products that serve and solve issues relating to Health, Wealth and Relationships are hot right now.

3. What is your clear message

3. What is your clear message

What is your million dollar message? What are the obstacles that you can solve for your client? be very specific. What are your clients goals and aspirations and identify your service that can get them closer to it. What do they want right now and how will it impact their life if their problem is solved...or not!

What is your million dollar message? What are the obstacles that you can solve for your client? be very specific. What are your clients goals and aspirations and identify your service that can get them closer to it. What do they want right now and how will it impact their life if their problem is solved...or not!

4. Follow Up Flows

4. Follow Up Flows

How are you going to reach your preferred clients online? What are your products and how much do they cost? Consider income, scale and leverage. What does your client have to do to get from point A to B by utilizing your services? What is your product roadmap, show clients what they must do and what the journey looks like for them.

How are you going to reach your preferred clients online? What are your products and how much do they cost? Consider income, scale and leverage. What does your client have to do to get from point A to B by utilizing your services? What is your product roadmap, show clients what they must do and what the journey looks like for them.

It does not matter what your core product or service is. There are four ways to get someone from point A to B when it comes to strangers becoming prospects and then customers.

  • You can use ads on your preferred online platform
  • You can use messages with your preferred delivery system, text, voice drops or email etc.
  • You can use landing pages with lead magnets and offers similar to a traditional online funnel. Take powerful lead magnet training.
  • You can use old fashioned outreach, inbound and outbound reach (Offline ads and postcards)

BUILD AN AUDIENCE WITH VALUE ADDED CONTENT IS THE NUMBER ONE STRATEGY- get creating content (it's still king)

It does not matter what your core product or service is. There are four ways to get someone from point A to B when it comes to strangers becoming prospects and then customers.

  • You can use ads on your preferred online platform
  • You can use messages with your preferred delivery system, text, voice drops or email etc.
  • You can use landing pages with lead magnets and offers similar to a traditional online funnel. Take powerful lead magnet training.
  • You can use old fashioned outreach, inbound and outbound reach (Offline ads and postcards)

BUILD AN AUDIENCE WITH VALUE ADDED CONTENT IS THE NUMBER ONE STRATEGY- get creating content (it's still king)

 FOUNDATION TRAINING #1

Who do you serve? What is your message and your offer? How do you turn strangers into prospects and then customers?

 FOUNDATION TRAINING #1

Who do you serve? What is your message and your offer? How do you turn strangers into prospects and then customers?

ReadySet.Marketing Copyright 2020 All Rights Reserved

ReadySet.Marketing Copyright 2020 All Rights Reserved

Your customer doesn't care about what you are selling, they only care about how your product makes a difference in their lives

Your customer doesn't care about what you are selling, they only care about how your product makes a difference in their lives

You must start conversing with your prospects. You must engage them through some form of content that provides entertainment, information, or both. Let's now look at part two of this training

You must start conversing with your prospects. You must engage them through some form of content that provides entertainment, information, or both. Let's now look at part two of this training

 HOMEWORK 

Define your customer targets and what goes on in their heads. Find eight niche customer segments, each with a different problem and way of using your product or service. The key here is getting inside the head of your customer. Who are they? What are their biggest fears and concerns? What excites and motivates them most? What kind of personality do they have, and where do they like to spend money? Define and understand the needs and personalities of your customers.

This is the first thing you do to build your marketing business success roadmap.

 HOMEWORK 

Define your customer targets and what goes on in their heads. Find eight niche customer segments, each with a different problem and way of using your product or service. The key here is getting inside the head of your customer. Who are they? What are their biggest fears and concerns? What excites and motivates them most? What kind of personality do they have, and where do they like to spend money? Define and understand the needs and personalities of your customers.

This is the first thing you do to build your marketing business success roadmap.