How To Launch A Product

Step 1 - Planning a product launch

The goal here is to outline the selling ideas, activities, and procedures your brand will use to introduce a product.

The five main points of the plan are:

Identify your potential customers & competitors.

Describe your product offering, key differentiators & messaging.

Assess the viability of the product launch strategy.

Define resources for the launch.

Determine the most effective digital marketing channels to employ.

Step 2 - Setting S.M.A.R.T. product launch goals

S.M.A.R.T. stands for:

Specific

Measurable

Attainable

Relevant

Time-bound

Define your revenue target. Use historical data to define this number.

Determine your Average Order Value (AOV).

Divide your revenue target by your AOV. Now, you’ve got a target number of sales.

Add deadlines to your KPIs for the “time-bound” element.

Step 3 - Prepare your marketing collateral

This is the collection of creative and copy assets you’ll use during the launch: Video, blog posts, press releases, email sequences, testimonials, etc.

Step 4 - Make a splash on your launch day

The weeks preceding your launch day are as important as the day of the launch. Use this time to build the hype and warm up your audiences.

Put to work all the assets you created in the previous step.

Step 5 - Keep the momentum going

If the launch went well, your goal should be to keep the launch momentum going in the days, weeks, and months. Some of the strategies we suggest are to:

Run contests or giveaways.

Use video: Host webinars, live social video or make tutorials.

Give back to a charity your core audiences care about.

Utilize internal linking: Link to your new product launch landing page from relevant blogs and product pages.

Partner up on cross-promotions with non-competing brands.

.

How To Launch A Product

Step 1 - Planning a product launch

The goal here is to outline the selling ideas, activities, and procedures your brand will use to introduce a product.

The five main points of the plan are:

Identify your potential customers & competitors.

Describe your product offering, key differentiators & messaging.

Assess the viability of the product launch strategy.

Define resources for the launch.

Determine the most effective digital marketing channels to employ.

Step 2 - Setting S.M.A.R.T. product launch goals

S.M.A.R.T. stands for:

Specific

Measurable

Attainable

Relevant

Time-bound

Define your revenue target. Use historical data to define this number.

Determine your Average Order Value (AOV).

Divide your revenue target by your AOV. Now, you’ve got a target number of sales.

Add deadlines to your KPIs for the “time-bound” element.

Step 3 - Prepare your marketing collateral

This is the collection of creative and copy assets you’ll use during the launch: Video, blog posts, press releases, email sequences, testimonials, etc.

Step 4 - Make a splash on your launch day

The weeks preceding your launch day are as important as the day of the launch. Use this time to build the hype and warm up your audiences.

Put to work all the assets you created in the previous step.

Step 5 - Keep the momentum going

If the launch went well, your goal should be to keep the launch momentum going in the days, weeks, and months. Some of the strategies we suggest are to:

Run contests or giveaways.

Use video: Host webinars, live social video or make tutorials.

Give back to a charity your core audiences care about.

Utilize internal linking: Link to your new product launch landing page from relevant blogs and product pages.

Partner up on cross-promotions with non-competing brands.

.